PRIVACY POLICY

Last Updated: February 22, 2022

This privacy policy ("Policy") explains how your information is collected, used, and disclosed by Columbia Sportswear Company and its subsidiaries and affiliated companies ("Columbia" or "We"). Unless we otherwise indicate, this Policy applies to all information collected by Columbia from any source, including information collected through our online services and activities, including this Website and our mobile applications (collectively, "Site"), and at retail locations. This Policy will not apply where we display or link to a different privacy policy.

By using the Site, you agree to our collection, use, and disclosure practices, and other activities, and those of our partners or those individuals or entities we engage to provide services in connection with your use of the Site, as described in this Policy. If you do not agree, discontinue use of the Site.

Your Preferences: If you receive our emails and no longer wish to, just let us know. See the section on Your Rights, Choices and Opt-outs. You also may send requests about your contact preferences, changes to your information, or questions concerning our Policy or privacy practices by email or by writing us at the contact provided in the “Questions/Contact Us” section below. This Policy has been designed to be accessible to people with disabilities. If you experience any difficulties accessing the information here, please contact us.

1. INFORMATION WE COLLECT

We collect information from you in various ways, including through information you provide to us directly, information we or other third parties automatically collect or infer, and information we receive from third parties. This includes data that identifies you personally whether directly (e.g., your name) or indirectly (e.g., information about your online use). We refer to such data as personal information or personal data throughout this Policy.

A. Information You Provide

We collect information you directly provide to us through our Site, in our stores and through your other interactions with us. This may include when you use our Site, register or create an online account with or through the Site, purchase products, request information from us, sign up for newsletters or our email list, opt in to receive text messages, use our services, enter into sweepstakes or other promotions, fill out a survey, request customer support, or otherwise communicate with or contact us.

The information we collect from you, and that we have collected from you over the last 12 months, generally falls into the following categories: 

Contact Details. We collect your contact information, such as name, postal address, email address, telephone or mobile number, fax number, or other similar identifiers.
Financial Data. If you make a purchase from us, we collect a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), depending on the form of payment you choose.
Transaction Details: We collect details about your purchases or other transactions with us, including, but not limited to, your transaction or purchase history, transaction channel, or the general location of the store you visit.

Marketing and Communications Data. We collect data concerning your preferences in receiving marketing, other targeted information from us, and your contact preferences.
Demographic Data. When you enroll in our Greater Rewards program, create an account online or at other times, such as in surveys, we may request that you provide birth month and day, gender and other demographic details, such as information about your shopping preferences.
Content and Files. We may collect other information about you based on your interactions with us or that you choose to provide to us. For example, if you submit a product review you have the option to provide pictures or other information about yourself, and if you send us email messages or other communications, we will collect and retain those communications. If you choose to answer questions about a product in a survey or other communication requesting feedback, you may provide other information about yourself in your response.

When you are asked to provide personal information, you may decline. And you may use app or device controls to prevent certain types of automatic data collection. But if you choose not to provide or allow information that is necessary for the Site or certain features, the Site or features may not be available or function correctly.

B. Information We Automatically Collect

When you visit or interact with our Site, we may use a variety of technologies such as cookies, web beacons, pixel tags, log files, heat mapping and other technologies to automatically or passively collect certain information about your online activity. Please note that we automatically collect, and have automatically collected over the last 12 months, the following information about you: 

Identifiers and Device Information. We automatically collect your Internet Protocol (IP) address when you visit our Site, and other information about your device including unique identifiers such as MAC address or information from the computer, mobile device, tablet or other device you use to access the Site, including but not limited to your device type, operating system and version, browser type and language, settings and configuration, and information about the location of your device. As further described in our Cookie Policy, our websites and online services store and retrieve cookie identifiers, mobile IDs, and other data.
Geolocation Data. We collect certain geolocation data when you use our Site. For mobile applications, this may include precise location data as provided by your mobile device with your consent.
Usage Information. We collect information about your usage of and activity on our Site, including the date and time you visit the Site, the areas, pages, or content of the Site that you visit or engage with, the frequency and duration of your activities (including but not limited to the amount of time you spend viewing or using the Site and the number of times you return to the Site), items that are added to or remain in your virtual cart on the Site, other click-stream or site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit.
Video. When you visit our stores, we automatically record video for security, safety and loss prevention purposes.